I’m not a marketing guy, but I’ve got to think that word-of-mouth is where you want to be. You can spend millions in TV commercials, billboards, and catchy slogans, but there’s nothing like one friend calling up 6 of her own friends to tell them about this great product they just tried.
As Christians we’re about reaching people, because Jesus was. Jesus spent 3 years traveling around, encountering as many people people as he could. And he also trained 12 followers and then sent them out to do the same thing. No advertising, no marketing ploys…just people reaching people.
You may or may not be a Christian, but my guess is that you’re reaching people too. You’re reaching a friend, a family member, co-worker, or even a stranger in some form or fashion. The power of those encounters, whether in a church building, in the office, or in your home, is undeniable.
Community developer Bob Lupton who wrote the book Toxic Charity and others said: “Programs won’t save communities.”
What’s the best way to reach people? People! But to be more specific: You.